The social media age has made it possible to be in direct contact with your customers, business partners and even employees around the world. This is one of the main reasons why so many companies today have a presence on social media and use it for the most important thing: engaging with customers. Unfortunately, many companies fail at this task or simply ignore it. If you don’t know how to utilize this powerful tool, you’ll lose out on a lot of opportunities . There are several ways you can engage with people using social media but before we take a look at some them, let’s talk about what engagement actually means.
What Is Engagement? The definition of engagement is very simple – “the action or process of becoming involved deeply in something” . It’s something pretty vague but at the same time, it’s really broad. There are several types of engagement you can utilize on different social media channels for various purposes. You can engage with customers to provide customer service, you can use engagement between your employees as a way to motivate them or improve the work environment and you can use engagement between your employees to increase productivity .
Types of Social Media Engagement Before we take a look at how exactly you should engage with people on social media, let’s talk about what kind of engagements there are. There are lots of different types that each have their own purpose and impact on the overall success of your company. They’re divided into two major categories: internal and external .
Internal Engagements These are engagements between employees of your company. They help improve the work environment, increase productivity and motivate each other for better performance .
These are engagements between customers or clients. You can use this to provide customer service, promote products and solve problems for them .
External Engagements These are engagements with everyone who is not employed by your company. It includes blogging, commenting on social media posts , following other companies on social media etc.
Creating a Social Media “Schedule” The first step every company should take when starting to engage with customers through social media is creating a schedule . This schedule should specify when exactly you’re going to post to the different social networks and what type of content you’ll be posting at specific times. You should start off by analyzing your target audience and what they’re interested in. This way, you’ll know what kind of content to post at specific times to ensure maximum engagement . Once you’ve done that, create a schedule for the different networks. Remember that posting on Twitter during the wrong time might result in nobody seeing your tweet which means no engagements , so always plan ahead before creating your schedule.
How to Increase Engagements After setting up your social media “schedule”, it’s time to start thinking about how exactly you’re going to increase engagements with people . There are several ways this can be done but let’s take a look at the most popular ones:
Having an Interesting Profile Picture We all like unique profile pictures whether’s because of their design or interesting subject . This is also what makes them engaging. Use your brand colors to create an interesting profile picture that will attract more people to click on it .
Using Hashtags When you use hashtags, you provide search functions with a way to find related content which means that users interested in the same thing will show up. Keep in mind that some hashtags are more popular than others so don’t go crazy and use as many as you can or nobody will see your tweet . If possible, try using trending hashtags because they usually have the highest engagement rates .
Posting Supportive Comments Sometimes all it takes to increase engagements on social media is just saying something nice about the post of another company or person on social media. You can do this bynews mentioning
them or leaving a supportive comment to show that you care .
Using Images and Videos When it comes to increasing engagements on social media, nothing beats images and videos. You can use this by posting relevant pictures and video content at the right times .
Targeting Your Audience Now that you know what kind of engagement is best for your company, it’s time to start targeting your audience more specifically. To do this, you need to understand who they are what they like because this will help with planning things out in advance . For example, if you sell furniture , make sure most of the engagement is from people within a specific age range who have certain interests . This way, it’s much easier to create a schedule that will work well for your company .
Involving Your Followers The last step in increasing engagements with your followers is involving them. You can do this by asking a simple question or making a poll which you’ll then post on Twitter and Facebook, for example .
If all goes well, these posts will attract more people to engage with your company because not only do they have the chance to win something but it also makes them feel part of a community which increases engagement rates .
Targeting Your Competitors Alongside targeting your audience, you can also target your competitors as well as other businesses that might be interested in buying from you . This means that you should try engaging with their followers by showing that there’s more to choose from than just their business . If possible, you can also try creating a business page for a similar product and “stealing” their target audience .
For example , if your competitor sells chips, you could create a profile selling other snacks instead of just competing with them. This way, you’ll have more opportunities to increase engagements because there’s no need to compete since the two companies are different .
Using Tools for Improved Engagements Although social media is great, it can be quite time-consuming which means that you might not always get the best results possible . Luckily enough, there are tools out there that can help you with this by taking care of most or even all of the heavy lifting and allowing you to focus on other things such as sales and marketing . Some examples include:
Buffer: This tool allows you to schedule your posts in advance , improving the chances of achieving a stable online presence 24/7 .
How to improve customer engagement in social media?
How to increase social media engagement
- First, analyze your engagement.
- Select your strategy.
- Know your audience.
- Create and share valuable content.
- Stay topical.
- Keep the conversation flowing.
- Show your human sign.
- Keep response times speedy.
Buzzsumo: The best way to find popular content on social media is by using a tool like Buzzsumo which will give you information about what’s trending and how many engagements each post has gotten .
Hootsuite: You can use this tool to manage all your profiles from one place, making it easier for you to track results .
Each of these tools makes increasing engagements much easier because they take care of things such as scheduling posts so that you can reach more people without having to spend hours doing it yourself. In addition, thanks to the data they provide, it becomes easy for you to know what’s working and what’s not so you don’t waste your time on topics that people aren’t interested in .
By using tools like this, it becomes much easier to increase engagements since the heavy lifting is done for you and because they provide specific information which helps you to improve your strategy over time .
Social Media Marketing: How To Improve Engagements Social media marketing can be tough but it can also be extremely profitable as long as you know how to make the most out of it. One of the best ways to do this is by increasing engagements because this will help you attract more people to follow your profiles and give you better opportunities down the road. Using images and videos , targeting your audience more precisely , involving them and including your competitors are all great ways to increase engagements. The last thing you should do is try using tools that will make your life easier, such as Buffer or Hootsuite .
Keeping these things in mind, it’s much easier to market yourself on social media and help increase engagements which means more chances for your business to succeed.