Online marketing is the process of promoting products or services over the internet, usually in exchange for some type of payment. It can be challenging to promote a business online without any previous experience, but learning how search engines rank web pages and increasing your knowledge in SEO (Search Engine Optimization) will help to improve your website ranking. By following these 10 simple SEO tips you’ll be able to optimize your website for search engines in no time!
1. Keyword Research
Keywords are words or phrases that describe what you offer on your site. When someone searches for keywords related to what you offer, they will find you through the search engine results page (SERP). Remember not every possible term people might use to describe your product is worth using, so be sure to use a keyword tool to find related terms and select a list of the best keywords.
2. Title Tag
The title tag is a vital part of your page’s code that tells search engines what your website page is all about. This code should contain your targeted keywords in order to rank higher for those specific terms. Here is an example:
This site provides free articles about how to build backlinks for SEO!
The URL needs to be simple and easy for customers or search engine robots to see and process quickly. Remember shorter URLS are easier for customers to remember, so stick with just the most important keywords since it’s more likely they’ll copy-paste something simple than trying to decipher a complex one.
It’s important to have a large amount of content on your site because it shows search engines you are a real company and not a robot. Make sure your content is original, engaging and has a mix of keywords for optimal results. If your content isn’t that great, outsource it! Sites like Odesk allow you to hire freelancers from all over the world to help with anything from logo design to writing entire eBooks for as low as $5-10 per page.
Make sure every page on your website has relevant H1, H2 and H3 tags since these tell search engines what the most important parts of each web page are about so they know where and when to give more attention in rankings. It’s important not to clutter the HTML because search engines don’t like it and if your site is unreadable you won’t be able to attract customers or rank high in the SERPs.
6. Internal Linking
Interlinking between web pages on your own website helps increase SEO because it tells search engines there are relationships between topics, making them less likely to drop certain pages in rankings since they’re connected through one another. Don’t go overboard though – only link every 100-150 words or you’ll end up with a cluttered mess that can scare off spiders and customers alike!
7. Outbound Linking
Outbound linking isn’t as important as internal linking but it still plays a role in SEO and is definitely a nice bonus if you can get it. It’s not advisable to link out to another website for every sentence, but only do so if the linked page helps connect your web page more thoroughly to other related or helpful sites.
8. Image File Names
Naming your images (JPEG, GIF, PNG) according to keywords tells search engines such as Google what they’re about and therefore helps with SEO rankings too. While it isn’t necessary, sometimes using numbers within file names can be helpful since these tell search engines where that specific image falls on your site which can play into how often they appear in SERPs and indexing. For example: 01-mainpage_banner-transparent-with-text.jpg
9. Secure Server
Make sure your website is hosted on a secure server (SSL) to help improve search engine rankings since websites without SSL certificates are not given the same attention in SERPs like sites with SSLs – even if they rank higher! It’s also recommended that you get an SSL certificate for every site you own because it adds an extra layer of security for customers and shows you care about their safety when visiting your site. If you don’t want to spend money on an SSL, try using free services like Let’s Encrypt .
10. Site Up-Time/Fast Loading Speed
Website speed is another factor many people forget or aren’t aware of when trying to increase SEO rankings. If your web pages take too long to load, search engines will assume there is a problem and either reduce rankings or not index your site at all. If you’re struggling with a slow website, try switching to a faster host first but if that doesn’t help – Google has a tool called Page Speed Insights which analyzes the speed of web pages on any given site so you can see where improvements can be made.
As promised, I’ve gathered some additional tips from some experts as well as looking through my SEO experience for something extra:
11. Try Exchanging Links with Other Websites In Your Niche
Since many websites have similar content about different topics in their niches, they often link to each other’s sites which helps give both websites a boost in rankings. In most cases, people who exchange links with one another end up sharing the same link-exchange partners which can result in all of their sites being listed on each others’ “links” pages.
12. Develop A Blog
Blogs are great for SEO because they add fresh content to your site often and include keywords so search engines can see how they’re related to your website – helping with both indexing and ranking . Customers can also read through your blog posts to get a better idea of what you have to offer making them more likely to stay when visiting your main site too! You can find some guides here and here to help you get started blogging if it’s something you’d like to do.
13. Make Sure Your Site Has A Clean URL Structure
When you’re able to see a website’s URL structure, it should be as close as possible to their actual name so customers can easily remember and find it. This will also help with your ranking since search engines see the relevancy of the keywords in your URLs and this “closeness” makes it more likely they’ll be seen as relevant too – resulting in higher rankings! If you need some help, try using a tool like WordPress SEO by Yoast to optimize your URLs for search engines after creating/updating posts or pages on your site.
14. Optimize Your Title Tags & Meta Descriptions
Along with title tags and meta descriptions being important for SEO, they’re also the first thing people see and use to decide if they want to visit a website or not. This is why it’s important your title tags and meta descriptions be as relevant to your content as possible – including any keywords you want to rank higher for . If you need some help with this, try using Google’s Page Title & Meta Description Maker (not an affiliate link).
15. Add More Keywords To Your Homepage
Since search engines like Google index homepages last, it helps when adding additional keywords since they’ll often appear in bold making them easy to spot . Try not repeating the same words over and over and use synonyms of your preferred keywords too (for example: instead of “watch movies” try “watch films”).
16. Create an XML Sitemap & Use Schema Markup
An XML sitemap helps search engines like Google better understand your site’s layout and is especially helpful when trying to get new pages indexed . Schema markup is another way to help with SEO because it includes structured data on any web page which can be used by search engines for different types of results (like in search listings). You can find some good tutorials here , here , and here if you need help.
17. Develop A Social Media Strategy
Just having social media accounts isn’t enough – if you want more customers, you need to make sure their activity on one platform influences what they see/do when on another . This can be done by using the same keywords in different social media accounts, posting links to your website (with relevant descriptions), encouraging customers to like, share, and comment on any social media posts (especially those with lots of positive comments since it’ll make them more likely to click ), and even try advertising through sites like Facebook for direct traffic!
18. Add Videos & Media Files To Your Site
Not only will videos help you better explain what you do/have to offer since they pack a lot more information than just text , but they also give search engines “content” they might not otherwise understand without images or other files. Keeping this in mind, adding videos to your site is something that helps SEO because it gives customers information they might not have otherwise seen or understand – making it more likely for them to stay too!
19. Don’t Overuse Keywords On Your Site
It’s important you don’t overload your site with keywords since it’ll look unnatural to both customers and search engines which will hurt your ranking . Instead, use relevant words sparingly throughout your content so search engines can better decide how relevant it is without being too spammy about it. This helps search engines know what context the word(s) are used in and allows them to rank accordingly.
20. Use Schema Markup & Rich Snippets For Review Stars & Testimonials
These days, customers often read reviews before deciding if they want to buy something or not – making rich snippets & schema markup for reviews an important part of SEO . Not only will this help your ranking when people conduct product/service related searches, but it’ll also draw more customers when they’re ready to buy since the search engines show the review stars right in the search results!
21. Change Your Website’s Colors To Be More Visible For Search Engines
A lot of times, you might use dark backgrounds with light text which is wonderful for your eyes but bad for getting noticed by search engines (especially if you want to keep comfortable colors for customers). If this sounds like what you do on your site, try using lighter/brighter colors instead – especially any that are brighter or bolder normal text. You can even change the overall color to help your site stand out in searches.
While you might like flashy websites that use these items, search engines don’t . If you want to optimize your website for SEO , it’s best not to use any of them since they won’t work 100% of the time which means less people see what you’re trying to show them – or understand what it is at all! Search engines can also lose important information if these items aren’t used properly so they even do more harm than good when it comes to SEO in certain cases. However, there are some exceptions so be sure to read about how each tag works before deciding if using it would be a good idea or not.
23. Make Sure You Link To Other Relevant Websites (But Not Too Many)
Not only will linking to other relevant websites help your customers find what they need faster , but it’ll also make search engines see your site as one with lots of different points of view/opinions which increases its overall value – making it more likely for people to click on the link and visit too! However, you don’t want to overdo this since using links on every page can make it look like you’re trying too hard to push traffic on them instead of bringing them in naturally . Plus, having too many links also makes each one less valuable since there are less “unlinked” pages for search engines to see.
24. Don’t Be Afraid To Link Out To Other Pages On Your Site Too
Not only can linking out to other pages on your site help search engines rank them better, but it’ll also make each page look more important/relevant since people are using links to get there . This gives both customers and search engines a reason to follow the link and click through – making it more likely for you to gain new visitors as well! Plus, if people like what they see once they arrive at the page (or even leave from it), you might also increase your chances of getting repeat business too.
25. Keep Content Updated Regularly & Fill In Any Gaps You Might Have
Sometimes, websites that lack updates and content end up getting de-indexed (meaning search engines stop showing them in their results) and lose the value they used to have. To avoid this from happening, make sure you keep your site updated with fresh content by adding blog posts, changing existing ones or filling any gaps that might still be there for customers/search engines . Plus, it’s easy to rotate old pages out of view when you add new ones too – which is another bonus!